If these companies want to pull the plug on people and content they don't like, very well. These same people will go elsewhere aka dtube. This will open up opportunities for others to create social media platforms to compete with big tech, that are losing ground already. Banning infowars was just a knock at the door. Banning right wing politician's ads from being ran on Facebook or banning someone like Ben Shapiro or Fox News will be the nail in the coffin for these companies. They are playing with fire and their arrogance will get them broken up in antitrust court.